Have you ever seen something new and wondered where you could get one for yourself? Of course you have. Up til recently, you’ve had two options: ask the owner about it right then and there, or troll the internet with your best guess as to appropriate keywords so you can find it. In 2011, Google introduced Search by Image, which allows users to drag an drop an image into Search. Google uses image recognition technology to find best matches to your photo. Internet retailers like ebay are exploring this technology to make mobile shopping experiences easier. Do you like that car, those shoes, that watch? Point, snap, search, buy!
Image recognition works both, ways, however. Not only can shoppers use it to search for similar products online, but retailers in Japan can use facial recognition to identify repeat customers and tailor shop windows to their preferences. Some stores already use security cameras to record shopper traffic, and could use similar cameras use these to track individual consumers. Other stores, mainly in Europe, are using “spy mannequins” equipped with cameras to provide similar tracking data. This technology has allowed stores to make store displays more relevant, but it can make shoppers uncomfortable. In the U.S., the FTC has issued opt-in guidelines for facial recognition. For the truly paranoid among us, there’s always camera-confounding makeup.