Digital marketing is being freshly minted and recreated every day, via trends that start small, but spread quickly. So, Mint and Ripple.
People who don’t consider themselves to be tech-savvy are still affected by digital marketing whether they realize it or not. Have you played a game on your smartphone or tablet? Signed up for coupons via email? Visited a brand’s YouTube channel to figure how to build a bookshelf? Posted a gripe or a compliment about a product on Facebook? Bought something through a mobile app, while standing in front of the same product on a store shelf? If so, like millions of other Americans, you’re part of an ongoing evolution in the way that consumers interact with brands.
There are challenges and opportunities for both marketers and consumers. We have privacy concerns, technological limitations, and growing online ad clutter. On the other hand, we have consumers intensifying our marketing efforts because they seem to have a deeper connection with the brand. We see this with brands like Apple, Starbucks, Zappos, and Harley-Davidson. In the coming weeks we’ll explore these and other issues, so stay tuned. Actually, what I mean is: keep connected.