Mint Ripple Establishes a Creative Collective of Strategists and Execution Specialists
WILLIAMSBURG, MA (January 2, 2014) – Mint Ripple Integrated Marketing Communication announces that the planets have aligned for principals, team members and networked partners: a new agency is born today.
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Drawing on over 20 years of experience in providing creative strategy and flawless execution for marketing initiatives, agency principal Karen Leet has assembled a core team of twelve strategists, creatives, media planners and public relations professionals. Supported by a network of specialists in digital, social, and mobile marketing execution, Ms. Leet expects the new agency to be agile and flexible, with a scalable approach that can be suited to any client. “Our team has worked together for many years as informal partners on a number of projects. This year we decided to formalize our collaboration and present our skills as a bundle of services that brands need, no matter how small or large they may be,” says Ms. Leet.
A hallmark of the new agency is its grassroots approach to marketing strategy. According to Ms. Leet, “We believe that brand loyalty is best effected from the bottom up. Consumers will build a brand through word of mouth, and the best thing that a brand can do is provide them an integrated platform for doing so.” Mint Ripple IMC’s very name refers to this horizontal amplification of marketing messages by consumers.
Mint Ripple IMC is actively seeking new clients who would benefit from its nimble, cooperative style. It’s a style that has worked in the past for brands like Samuel Adams, Nestlé, Agfa, Honeywell, and Hasbro.